Performedia is a full-service hybrid and virtual event production company. It helps organizations plan and deliver live and virtual events, with services spanning event production, live streaming, audience engagement, and post-event analytics.
Because Performedia works across a range of events, its audience engagement requirements can change from one event to the next. Some events may run for a single day, while others span several days and require communication throughout the experience.
The challenge: event chat needs to scale with the event
Performedia needed a reliable way to add live chat and audience engagement to the events it produces.
The challenge was that chat was not an always-on requirement. Performedia needed to support communication when an event was taking place, scale the experience for the size of the audience, and then be able to move on to the next event.
A traditional always-on chat infrastructure would not align well with this event-driven model.
Performedia therefore needed a communication solution that could:
Support large audiences during live events
Work across single-day and multi-day events
Be provisioned around specific events
Give attendees a way to communicate and engage within the event experience
Scale across different events without requiring Performedia to build its own chat infrastructure.
The solution: event-based chat with CometChat
Performedia chose CometChat to provide the real-time messaging and audience engagement layer for its events.
CometChat's event-based licensing model allows Performedia to activate chat around specific events rather than maintaining an ongoing subscription for an application with a permanent user base.
A single-event license provides a seven-day window, giving Performedia enough flexibility to support multi-day events while keeping the chat deployment aligned with the event itself.
The model also allows Performedia to scale its usage according to its event calendar. When an event requires chat, Performedia can provision the required capacity and use the same approach again for its next event.
The impact
Performedia has continued using CometChat across multiple events since, with additional event-based chat use cases over the years.
This repeat usage demonstrates that CometChat has become a reusable part of Performedia's event technology stack rather than a one-off implementation.
Event-ready communication
Performedia can add chat to live and virtual events without building the messaging infrastructure itself.
Flexible event duration
A seven-day licensing window supports both single-day and multi-day events.
Scales with demand
Chat capacity can be aligned with the size and requirements of individual events.
Reusable across events
Performedia can return to the same communication infrastructure for successive events.
Built for audience engagement
Attendees get a dedicated channel to communicate and participate as part of the event experience.
By using CometChat as a flexible, event-based communication layer, Performedia can give audiences a way to connect and engage during live and virtual events without having to build and maintain chat infrastructure for every event.
