Community & Social

Driving Digital Engagement in Gaming: Fruitlab's Success with CometChat

Fruitlab's Successful Integration of CometChat not only transformed their platform but also inspired founder Abdel Hosen to embark on a second entrepreneurial journey. Lessons learned from Fruitlab's success are now being applied to drive community and engagement in a new venture, highlighting the power of strategic technological partnerships for a second time.

Team CometChat


About Fruitlab

Fruitlab is an innovative social platform that converges gamers, content creators, and developers from the expansive online gaming universe. Pioneering the Play-to-Earn model, Fruitlab seamlessly integrates eSsports and social content, all while being powered by their unique cryptocurrency, the PIP. This platform not only redefines the gaming ecosystem but also offers a space for gamers to connect, share, and earn.


Fruitlab's Journey: Overcoming Engagement Challenges and Embracing Third-Party Solutions

For Fruitlab, engagement was paramount. Since its inception in 2019, the platform recognized the critical role of community engagement for its success. However, achieving this was no small feat:

  1. 01.

    Safety and moderation

    With chat being a central feature attracting a diverse range of users, ensuring a safe environment was crucial. Fruitlab had to implement robust moderation tools to maintain a positive user experience.

  2. 02.

    Scaling with growth

    As Fruitlab's user base grew, so did the demands on their infrastructure. The platform was rapidly approaching a staggering 1 million concurrent connections, necessitating a pause in user acquisition to bolster their backend capabilities.

  3. 03.

    Maintaining direct communication

    Despite the platform's growth, Fruitlab wanted to maintain direct communication with its users. The challenge was to foster a community where users could help each other, reducing the need for official interventions.

“Building chat is a costly thing. I can't see the point of building a new chat system. It’s a business in itself, upgrades and all of that. It’s just not possible to sustain the costs. We want to focus on our core in terms of who we are. I mean, we're a gaming platform. Using a third-party is the right choice.”

Abdel Hosen

Head of Development, Fruitlab


Fruitlab's Transformation with CometChat: A Comprehensive Solution for Engagement and Growth


Chat Users

16 M

Messages Exchanged


Daily Messages

To address the multifaceted challenges they faced, Fruitlab sought a robust and versatile solution. Their search led them to CometChat, a platform renowned for its comprehensive chat and engagement capabilities.

  1. 01.

    Seamless chat integration

    With CometChat, Fruitlab was able to seamlessly embed chat into their platform, making it a central feature rather than a mere add-on. This ensured that chat was not only highly visible but also felt like a natural extension of the user experience.

  2. 02.

    Boosting creative engagement

    CometChat's versatile features allowed Fruitlab to innovate beyond traditional chat. They introduced in-chat competitions and quizzes, driving user interaction and fostering a sense of community. This creative approach to engagement ensured that users had compelling reasons to return to the platform and interact with their peers.

  3. 03.

    Enhanced safety measures

    CometChat's robust moderation tools empowered Fruitlab to create a safe and positive environment for its users. With features like profanity filters, user reporting, and blocking mechanisms, Fruitlab could effectively curb negative interactions. Additionally, by leveraging CometChat's capabilities, they were able to empower trusted users with moderation rights, further enhancing community-driven moderation.

  4. 04.

    Infrastructure ready for expansion

    CometChat's scalable infrastructure was instrumental in supporting Fruitlab's rapid growth. As the platform approached a million concurrent connections, CometChat ensured that the user experience remained seamless, allowing Fruitlab to continue its user acquisition without any hitches.

  5. 05.

    Fostering direct communication

    With CometChat's peer-to-peer chat capabilities, Fruitlab could maintain the essence of direct communication. This not only reduced the need for official interventions but also fostered a sense of community where users could assist and guide each other.

“We can give a user more power as a moderator - they get a badge next to their name. And what that allows them to do is have more control - ban people, block people, delete messages, and so on.”

Abdel Hosen

Head of Development, Fruitlab


Fruitlab's Success with CometChat: Paving the Way for a Second Journey

The integration of CometChat into Fruitlab's platform was a strategic move, and the outcomes were nothing short of transformative. Let's delve into the tangible impact of this integration on Fruitlab's growth and community engagement:

  1. 01.

    Community expansion

    Fruitlab's emphasis on community engagement, backed by CometChat's capabilities, led to a significant surge in their user base. Their success was so pronounced that they had to pause user acquisition in 2020, gearing up for the 1 million concurrent connections they were swiftly approaching.

  2. 02.

    Prolonged user interactions

    The strategic placement and integration of chat ensured users stayed longer on the platform. Abdel Hosen highlighted that chat played a pivotal role in extending user sessions, indicating a deeper level of engagement.

  3. 03.

    Self-sustaining community dynamics

    One of the standout achievements was the platform's shift towards a community that largely self-regulated and supported itself. This not only reduced the operational overhead for the Fruitlab team but also strengthened the bond among community members.

In conclusion, Fruitlab's strategic partnership with CometChat resulted in the platform transforming into a hub for gamers worldwide, offering a unique blend of engagement, safety, and community-driven initiatives. The success of this collaboration underscores the transformative power of the right technological solutions in the digital realm.

Taking the right decision, a second time!

Despite the ongoing success of FruitLab, Hosen has added a new business to his stable, Racing Factors, a horse racing platform with community at its core. 

With the opportunity to use lessons learned at FruitLab and start with a clean slate, Hosen is again using CometChat to drive community and engagement. 

“CometChat, first of all, provides great value. But more than value, what impressed us is the customer service and tech support. Any time we had a problem the CometChat team would sort it out straight away for us. The tech support and customer service is excellent.”

Abdel Hosen

Head of Development, Fruitlab

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