How FruitLab Drove Engagement and Reaped Unexpected Awards
Research has shown that 21% of newly downloaded apps are abandoned after just one use. If you manage, build, or have founded an app, driving engagement is always on trend and leads to growth, revenue, and, ultimately, profitability. One tech leader who has been unusually successful at fostering engagement is Abdel Hosen, head of development at Fruitlab, a gaming community platform. Read Fruitlab's story here.