Inside the team building simple, reliable communication into a new product
Moonward is a development studio working with clients to bring new digital products to life. For one of their upcoming apps, they needed a clean, secure, one to one chat feature that would behave predictably during a pilot rollout. Their client planned to onboard just a few hundred users at first, so reliability, simplicity, and cost clarity were all essential.
Moonward’s goal was straightforward: build a polished chat experience without sinking time into messaging infrastructure. They wanted a partner who could help them move fast, ship confidently, and support them through the early phases of release.
When a pilot app needs controlled scale and a smooth path to production
For their pilot rollout, Moonward needed:
A one to one chat experience similar to what users expect on professional networking apps.
A way to run the pilot in a real production environment, not only in a sandbox.
A temporary increase in user capacity for 2 to 4 months while they test.
Predictable pricing and a clear upgrade path once the pilot ended.
Basic moderation tools for safety, without adding complexity.
A setup that wouldn’t require rewriting logic later when they scale.
The chat feature itself was intentionally simple, but the constraints around timing, user caps, and production readiness made the solution more nuanced.
From early conversations to a production ready chat rollout with CometChat
Moonward had already implemented CometChat in their app using our chat only capabilities. Once they aligned their pilot timelines, they worked with CometChat to structure the ideal rollout. Together, they mapped out a plan that allowed them to:
Run their pilot in a production environment.
Increase their user limit from 100 to 300 for the first 3 months.
Use basic plan features suitable for one to one chat.
Maintain moderation tools like profanity filtering and personal info masking.
Keep the integration simple by using CometChat’s standard authentication flow.
Transition directly into a 12 month scalable plan once their pilot ends.
Throughout the process, they relied on:
Clear guidance on how active users are counted.
Fast Slack based support for implementation questions.
Alignment on plan options, timelines, and contract structure.
The collaboration let their team stay focused on refining the user experience rather than worrying about messaging logistics.
A messaging foundation ready for the next phase of their app
With CometChat in place, Moonward can now:
Deliver a dependable one to one chat during their pilot.
Confidently onboard up to 300 real users in production.
Transition into a long term plan without disruptions.
Maintain a secure environment with built in moderation tools.
Scale cleanly once the app’s user base grows past the pilot phase.
Their developers get a clean, predictable implementation. Their client gets exactly what they need to test their app in the real world. And Moonward gets a messaging foundation that adapts easily as their product evolves.
