Inside Media.Monks: creators of world-stage experiences
Media.Monks is one of the world’s largest marketing and advertising services companies, with 57 offices across 33 countries. A part of S4 Capital, they specialize in crafting unforgettable experiences for global brands like Meta, Amazon, Nike, FIFA, and HP. From in-person to hybrid to virtual, their events routinely connect tens of thousands of attendees across APAC, EMEA, and North America.
The challenge: reimagining connection at scale
When the pandemic upended in-person gatherings, Media.Monks had to reinvent how they delivered audience interaction. Hosting events with up to 20,000 attendees online wasn’t just about livestreaming — it was about recreating the magic of hallway conversations, Q&A sessions, and networking lounges. On top of that, each client wanted their event to feel unique, which meant the underlying platform had to be endlessly customizable, reliable worldwide (yes, even in China), and scalable on demand.
How CometChat fits in: custom chat at a global scale
Media.Monks integrated CometChat directly into their in-house event SDK. With CometChat’s SDKs, UI Kits, and flexible deployment options, they could stand up branded chat rooms, networking spaces, live Q&A, or moderated discussion threads in minutes. Whether an event needed a simple chat widget or a complex multi-room experience, CometChat made rapid customization possible. Plus, our infrastructure handled massive spikes in concurrency — from a handful of users one week to tens of thousands the next.
The outcome: seamless interaction for global audiences
With CometChat, Media.Monks pulled off large-scale, high-profile events with confidence:
Consistent attendee experience worldwide
Even in regions like China, where reliability can be tricky.
Attendance at scale
20k+ attendees per event, 270k+ total users supported, without performance hiccups.
Custom interaction modes
Networking rooms, open chats, moderated live sessions — tailored per client.
Trusted partnership
Whenever an event required extra concurrency or a unique setup, the Media.Monks team knew they could call us and get an answer fast.
Or as Anna Hovhannisyan, Senior Project Manager at Media.Monks, puts it:
"The look and feel of every event is different. We develop a new front-end every time per customer requests. CometChat makes that rapid customization possible."
Conclusion: building events that feel human
For Media.Monks, every event is a chance to bring people together in meaningful ways — whether that’s 200 people in Dubai or 20,000 streaming from three continents. CometChat gives them the reliability, flexibility, and scale to focus on what they do best: creating unforgettable moments. Together, we’re making virtual events feel less like “logging in” and more like “showing up.”
