Viral Fission is a creator marketing platform that helps brands run large-scale influencer and community-driven campaigns. From onboarding creators to coordinating deliverables and timelines, their platform sits at the center of high-volume, high-velocity collaboration. Communication is not a side feature for Viral Fission. It is the connective tissue that keeps campaigns moving.
Campaign communication was fragmented and fragile
As Viral Fission scaled, communication started to sprawl. Creators and internal teams were coordinating across emails, DMs, and third-party tools that were not designed for campaign workflows.
This created real problems:
Conversations were scattered and hard to track.
Context was frequently lost between stakeholders.
There was no single, in-platform source of truth.
Scaling campaigns meant scaling chaos.
They needed a chat experience that felt native to their product. It had to be fast, reliable, and built for many concurrent conversations without becoming an engineering sinkhole.
Embedding chat where the work happens
Viral Fission chose CometChat to bring real-time messaging directly into their platform.
Using CometChat, they embedded one-to-one and group conversations into campaign workflows, allowing creators and teams to communicate exactly where coordination happens. User creation and access were tied cleanly into their existing systems, ensuring the right people were in the right conversations automatically.
CometChat handled the hard parts:
Real-time message delivery at scale.
User and conversation management via APIs.
Infrastructure that stays fast even when campaigns peak.
This let Viral Fission focus on their core product, while CometChat quietly did what it does best and made chat just work.
Clear conversations and faster campaigns
With CometChat in place, Viral Fission transformed how communication flows across campaigns.
Creators and teams collaborate inside the platform, not around it.
Campaign conversations stay organized, searchable, and contextual.
Engineering teams avoid building and maintaining chat from scratch.
Engineering teams avoid building and maintaining chat from scratch.
The platform scales smoothly as campaign volume grows.
The result is a calmer, more reliable experience for creators, brands, and the teams running the show. Communication stopped being a bottleneck and became an enabler.
