Flick TV is a mobile-first OTT micro drama platform built for fast, immersive consumption. Each series is designed to be watched in short bursts, with two minute episodes and complete story arcs that finish quickly. Launched recently, the platform has already crossed hundreds of thousands of downloads and continues to grow rapidly.
As Flick TV experimented with new ways to increase engagement and retention, the team focused on moving beyond passive viewing. Their goal was to make watching content feel more interactive, social, and participatory, especially for a mobile audience with shrinking attention spans.
From passive watching to real-time engagement
Traditional OTT experiences are largely one way. Users watch content, react privately, and move on. Flick TV wanted to change that dynamic by letting users interact while watching.
In the early stages, peer to peer conversations were not immediately viable due to limited user density. To bridge that gap, Flick TV introduced in-house agents who could chat with viewers in real time, reacting to storylines, characters, and plot twists. Over time, this experience would evolve into peer to peer chat, group discussions, and show specific chat rooms.
The challenge was finding a chat system flexible enough to support this evolution without locking Flick TV into rigid support workflows or exposing the underlying mechanics to users. Conversations needed to feel organic, fast, and native to the viewing experience.
A flexible chat layer built for experimentation
Flick TV uses CometChat as the communication layer embedded directly into its Android app, with plans to expand to iOS as the platform grows.
Using CometChat’s SDKs and UI Kits, Flick TV integrated real-time one to one chat alongside video playback, allowing viewers to message while watching episodes. In-house agents are represented as regular users within the system, keeping the experience consistent and avoiding the feel of a traditional support chat.
CometChat’s customization options allow Flick TV to enable only what they need. Calling features are disabled, chat UI is styled to match the brand, and threaded replies, reactions, typing indicators, and presence signals help conversations feel alive without overwhelming the interface.
As Flick TV experiments further, CometChat gives them room to grow into group chats, show based chat rooms, and community conversations. Agent handoffs, availability logic, and orchestration are handled at the application level, giving Flick TV full control over how conversations evolve without forcing a predefined support model.
Longer sessions, stronger connections
With CometChat in place, Flick TV transformed chat from a secondary feature into part of the viewing experience itself. Users stay longer, react in the moment, and build familiarity with the platform through conversation rather than clicks.
The team can test new social formats quickly, adjust exposure based on engagement, and scale usage gradually without overcommitting early. Chat becomes a tool for discovery, retention, and community rather than a fixed feature with rigid rules.
CometChat stays flexible and dependable in the background, giving Flick TV the freedom to experiment while keeping the experience fast, human, and grounded in story.
