Astravue is a SaaS project management platform designed for teams that want structure without friction. Their product blends task management with real-time collaboration so teams can plan work, discuss it, and move it forward without jumping between tools. With roughly 4,000 customers and about 1,000 active users, Astravue was preparing for a broader rollout and thinking seriously about scale, cost control, and long-term architecture.
The real question behind “Just add chat”
Astravue did not come to CometChat asking for a chat feature. They came with a systems question.
They were building a Slack-like communication layer inside a project management product, where users might stay logged in for hours, read messages without replying, or open chat just to stay in the loop. That raised real concerns around concurrent connections, pricing predictability, and technical behavior like WebSocket persistence, background sessions, and notifications across web and mobile.
In short, Astravue needed clarity.
How does concurrency really work in practice?
How do you design chat so it feels always-available without quietly inflating costs?
And how do you roll all of this out fast without building an entire messaging stack from scratch?
Designing chat with intent, not guesswork
Working closely with CometChat’s team, Astravue broke the problem down to first principles.
They learned how peak concurrent connections are calculated, how overages are applied, and how architectural choices directly influence concurrency. Together, the teams explored practical patterns like:
Logging users into chat only when they actively open it, instead of keeping sockets alive in the background.
Using centralized chat rather than embedding chat into every project view to maintain tighter control over concurrency.
Relying on push notifications to keep users informed without forcing persistent connections.
Planning bulk user imports and multi-tenant structures using CometChat’s APIs, rather than reinventing operational workflows.
This was not a one-size-fits-all setup. It was a deliberate design conversation, grounded in Astravue’s real usage patterns and rollout timelines.
A confident rollout with costs that stay predictable
By the time Astravue rolled out chat, there were no surprises waiting in production.
They shipped on schedule, avoided blocking their launch, and moved forward knowing exactly how concurrency, notifications, and billing would behave as usage grew. Just as importantly, their team felt confident making product decisions without fear of accidental cost spikes.
Astravue got what they came for: a plug-and-play communication layer that fit their product instead of reshaping it. And they did it with clarity, control, and a pricing model they could actually explain to themselves and their customers.
Sometimes the biggest win is not more features.
It is knowing how the system works before it works on you.
