Most teams building outbound messaging end up in the same place eventually: a notification stack spread across too many tools, a custom dashboard stitched together with glue code, and an engineering ticket required every time ops wants to send a campaign. The stack works until it doesn't, and when it breaks, nobody agrees on where to look first.
CometChat Campaigns is the omnichannel notification platform built into CometChat. It runs on the same infrastructure as CometChat Chat, shares the same user identity system, and lets product, marketing, and operations teams reach users across every channel without building or maintaining the plumbing themselves.
Why this matters to product managers and marketers
Every campaign your team wants to send should not require a conversation with engineering first. It usually does, because the tools that handle delivery are not the same tools that understand your users. Someone has to map IDs, configure the right endpoint, and make sure the right segment gets the right message at the right time. That work lands on a sprint. The campaign waits.
Campaigns changes that relationship. Marketing and ops teams can build, schedule, and send directly from the CometChat dashboard, without raising a ticket or waiting on a release cycle. Audience targeting, message templates, A/B testing, and delivery scheduling are all available without writing a line of code.
And because Campaigns runs on the same platform as CometChat Chat, the user data your product already has is the user data your campaigns run on. No exports, no imports, no sync jobs keeping two systems loosely in agreement. When a buyer goes quiet in a marketplace conversation, Campaigns can trigger a re-engagement nudge based on that signal directly. When a user is mid-conversation, push gets suppressed automatically. That kind of context-aware delivery is what most teams are trying to approximate by stitching tools together. Here it is the default behavior.
Key features and capabilities
Omnichannel delivery from a single endpoint.
In-app, push, SMS, and email are all reachable through one API call. Channel sequencing handles fallback logic automatically: in-app first (no opt-in required), then push, then SMS. Volume shifts to the cheapest effective channel without custom routing code.
No-code campaign builder.
Marketing and ops teams can design, schedule, and send campaigns from the CometChat dashboard without raising an engineering request. Message templates with variable substitution handle personalization at scale. Audience targeting lets teams segment by behavior, attributes, or custom events.
A/B testing built in
Test message variants across channels and let delivery data decide what ships. No separate testing tool, no manual result aggregation.
Cross-channel analytics in one view.
Open rates, click-through rates, A/B outcomes, and individual user notification history are all visible in the same dashboard. You can see which channel is doing the work and which is generating spend without benefit, without exporting to a separate tool.
Multi-tenant architecture, inherited from CometChat Chat.
Per-tenant notification configs, templates, and analytics with full data isolation. One instance serves multiple brands or communities without rebuilding anything for each one.
Compliance included from day one.
HIPAA, GDPR, SOC 2, and ISO 27001 support is part of the platform. Audit logs and moderation policy apply consistently across Chat and Campaigns from a single configuration.
Integration options
Four ways to connect, depending on where you are:
Unified API
One endpoint to trigger notifications across all channels. Connects to any backend workflow, billing system, or CRM without rebuilding your stack.
UI Kits
Pre-built in-app message center components for iOS, Android, Flutter, and JavaScript. Drop in and theme to match your product.
SDKs
. iOS, Android, Flutter, React Native, and JavaScript, for teams that want native control over the in-app notification experience.
Webhooks
Trigger campaigns from existing internal systems without re-platforming.
What is worth understanding about the architecture
The no-code builder is genuinely operator-first. When customization is needed, UI kits share the same theming system as CometChat Chat, so custom UX does not mean starting from scratch or abandoning the dashboard.
Channel sequencing defaults to in-app first for a specific reason: in-app requires no opt-in, which makes it the highest-reach channel by default. Push requires opt-in. SMS costs money per message. The sequencing logic exhausts the free, high-reach channel before touching paid ones, and it does this automatically. Notification fatigue has a way of becoming a product problem before it shows up in the metrics. Channel intelligence is the structural answer, not a campaign calendar review.
Pricing does not penalize growth. There is no MAU-based billing and no overage charges at peak concurrent connections. The cost structure stays predictable as volume scales.
Reference links
Nivedita Bharathy
Product Marketing Specialist , CometChat