About Clutch.co: Connecting buyers and service providers
Clutch.co is a B2B services marketplace that helps companies find and connect with service providers for projects across industries. Their platform is designed to serve buyers at every stage from early research to sending full RFPs while giving providers tools to manage leads and collaborate efficiently. Messaging is a key part of this experience, keeping buyers and providers connected while ensuring attribution and visibility for Clutch.
The challenge: Flexible messaging across users and stages
Clutch.co’s messaging needs were anything but straightforward
Multi-user conversations
Many companies have multiple team members, so messages need to be shared across all relevant stakeholders.
Stage-specific messaging
Buyers engage differently depending on whether they are exploring options or ready to send a detailed RFP.
Attribution and analytics
Clutch wanted visibility into responsiveness and engagement to prove value to paying customers.
Cross-platform access
Users needed notifications and replies to work across desktop and mobile, including via email.
They did not just need chat. They needed a flexible, trackable, and reliable messaging layer that could support different workflows without adding friction.
The solution: Custom messaging powered by CometChat
Clutch.co built their messaging interface on top of CometChat’s SDKs, tailoring it to their marketplace’s unique requirements
Group messaging
Multiple stakeholders from a company can participate in conversations seamlessly.
Attachments and email integration:
Buyers can send detailed RFPs and attachments while email notifications ensure responses are timely even off-platform.
Responsiveness tracking
CometChat provides the backend to monitor how quickly providers respond, giving Clutch data for insights and optimization.
Custom Front-End Integration
The team built a front end around CometChat to surface messaging data in ways that fit their platform workflow.
The impact: Clearer, more connected conversations
With CometChat, Clutch.co transformed how messaging supports their marketplace
Improved engagement
Buyers and providers can communicate at every stage, keeping the platform central to interactions.
Better visibility
Responsiveness tracking and attribution data help Clutch demonstrate value to paying customers.
Future-proof flexibility
With a reliable messaging layer, Clutch can experiment with new features like AI insights to optimize conversation flows.
Conclusion
For Clutch.co, messaging is more than a feature. It is a core part of the marketplace experience. CometChat gives them a flexible, reliable, and trackable chat foundation that keeps buyers, providers, and the platform connected. Conversations are not just happening, they are organized, meaningful, and measurable.
