Intro
About Questt
Questt is an innovative assessment and homework platform that harnesses the power of AI to understand students' strengths and weaknesses, crafting personalized study plans to ensure their success. Beyond just assessments, Questt connects students with dedicated study coaches, offering daily tasks, personalized quizzes, practice tests, and more. Since its inception, Questt has achieved notable milestones, including being awarded the 'Best App 2022' on Google Play and partnering with over 1300 schools across India.
Challenges
Overcoming Communication Hurdles in Ed-Tech: Questt's Journey to Enhance Student-Coach Interactions
In the realm of ed-tech, seamless communication is paramount. Questt, with its vision of personalized learning, recognized the importance of in-app chat. However, their journey to integrate this feature was fraught with obstacles. Their vision encompassed both one-on-one coach-student interactions and open community discussions, emphasizing the critical role of in-app chat.
Initially, they chose WhatsApp, but it soon became a bottleneck. The platform struggled to manage the rising message volume with the surge in user numbers. Moreover, the sensitive nature of educational communication brought WhatsApp's data privacy concerns to the forefront, making it an increasingly risky choice. These limitations began to stifle Questt's ambitions, affecting both the user experience and the platform's potential for growth.
“WhatsApp is very easy for all users, but it has its cons. We needed better data privacy and more control over content, moderation, and visibility."
- Mohsin M.
Co-founder & CTO, Questt
Solution
Questt's Chat Integration Journey: Prioritizing Scalability and Versatility
+6 mins
Increased Engagement Time
90+
Daily Messages Sent per User
2.3+ M
Total App Users Supported
Questt's ambition to seamlessly integrate chat into their platform was met with a series of challenges. Their initial reliance on WhatsApp, while user-friendly, was not scalable and posed significant data privacy concerns. With the pressing need for a more robust chat solution, Questt began exploring third-party integrations.
Several platforms were considered, but CometChat's comprehensive chat integration solution stood out. It promised not only to meet Questt's unique chat requirements but also to do so without stretching the startup's resources.
CometChat's offerings were versatile, addressing both of Questt's primary chat use cases. It facilitated direct communication between study coaches and students, allowing for real-time task modifications. Additionally, it supported the creation of academic communities, promoting open discussions among members.
Recognizing the potential of timely chat integration, especially during the exam preparation phase for students, Questt aimed for a swift launch. CometChat ensured that Questt could implement chat rapidly, positioning them to assist students precisely when they needed it most.
"We had a fixed set of requirements. We wanted a quick and easy integration, strong scalability, good support, and the ability to build custom interfaces quickly. CometChat was able to give us all of those things."
Mohsin M.
Co-founder & CTO, Questt
Result
Questt's Transformation: Revolutionizing User Engagement with Integrated Chat
The integration of CometChat into Questt's platform ushered in a new era of enhanced communication and community engagement. The tangible outcomes of this integration not only validated Questt's decision but also showcased the transformative power of the right technological partnership.
01.
Enhanced community experience
By facilitating in-app community chats, Questt provided a safer and more controlled environment for students. This move away from external apps like WhatsApp to an integrated chat system resulted in increased user engagement and heightened product awareness.
02.
Strategic timing, maximum impact
CometChat's efficient integration platform allowed Questt to launch their chat feature just in time for the exam preparation phase. This strategic timing ensured they reached students when the demand for study assistance was at its peak, boosting their user acquisition and engagement.
03.
Swift time to market
Leveraging CometChat's user-friendly integration, Questt significantly reduced their time to market. This swift implementation enabled them to cater to students' needs during crucial periods, amplifying their brand's presence and relevance.
In conclusion, Questt's collaboration with CometChat revolutionized their user engagement. By seamlessly integrating real-time chat, they elevated the digital learning experience, setting a benchmark in the ed-tech landscape.
“When adding chat to Questt’s platform, we didn't want to reinvent the wheel. We wanted to hand it over to people that have the expertise and on whom we can rely. That's why we decided to go with CometChat."
Mohsin M.
Founder & CTO, Questt
