Revolutionizing Beauty and Wellness at Home
The idea for YesMadam unfolded when Garima Sharma, the company’s director, personally experienced unhygienic and inconsistent home salon services during her pregnancy. Inspired by this experience, she realised this wasn't just a personal concern. Many women in India shared a desire for safe and consistent beauty treatments at home. This realisation led to the creation of YesMadam.
Home salons like YesMadam have been a huge boon, solving the traditional challenges of scheduling appointments, dealing with travel, and enduring long waits. While many platforms like Urban Company existed for a long time in India offering a wide range of services from salon to cleaning, YesMadam stands out by solely focusing on enhancing beauty and wellness experiences at your doorstep. They provide a network of skilled professionals who empower individuals to prioritize self-care without compromising their busy schedules.
Currently, YesMadam is operational in over 50 cities with over 500,000 customers, 3,000+ service providers, and close to 1 million bookings yearly.
Recently, YesMadam gained widespread recognition when they appeared on Shark Tank India. Their unique concept and dedication to customer satisfaction impressed the judges and viewers alike, propelling them into the spotlight. This exposure not only validated their business model but also fueled their ambition to become India's leading brand in the beauty and wellness sector.
Seeking Secure Communication: Challenges of Phone Calls and SMS
During the initial days, YesMadam used only SMS and phone calls for communication between service providers and clients. However, they later realized the risks of this approach. They were unaware of the conversations between clients and service providers, and exposing phone numbers posed a risk of scams, inappropriate behavior, and orders being made outside the app.
In order to build greater trust and improve safety for users, YesMadam decided to introduce an in-app chat feature within their platform. Their goal was to monitor every conversation, remove unnecessary personal information, mask phone numbers, and provide an in-app calling system. They wanted to ensure that every booking was completed with the utmost user satisfaction and safety. This is where CometChat came into the picture.
How YesMadam uses Cometchat
As YesMadam geared up for their Shark Tank debut, they envisioned a surge in user engagement post-show. Their goal was to not only elevate their brand but also enhance the user experience. To achieve this, they aimed to swiftly integrate secure in-app chat and calling features into their platform, prioritising seamless communication and bolstering trust among their growing user base.
After evaluating various vendors, they chose CometChat for its user-friendly integration process. CometChat enabled themto swiftly develop a proof of concept (POC) and launch their chat functionality before the episode aired. This strategic move paid off, as the day of the episode saw a 10x surge in website traffic and a 3x increase in their user base.
“We have had a great interaction with CometChat’s team.The hunger, collaboration, sense of responsiveness & a fair pricing model displayed by CometChat has been a BIG plus for YesMadam.”
Daljeet
Operations, YesMadam
By integrating with CometChat, YesMadam could now:
Prevent platform leakage
By masking personal information like phone numbers and emails during chats, YesMadam effectively discourage users from exchanging sensitive details outside the platform. This approach not only enhanced user security but also promoted repeat bookings within the service. Additionally, by deploying a robust profanity filter, YesMadam ensured a respectful and professional atmosphere, further solidifying their commitment to user safety and satisfaction.
Provide a secure in-app chat to its users
The secure 1-on-1 chat feature activates after a booking confirmation, allowing users to connect directly with their assigned service provider. This chat is ideal for clarifying doubts, discussing service details, or addressing location issues.
Simplify service interactions with in-app calling
To further strengthen the platform and prevent leakage, YesMadam also implemented secure in-app calling through CometChat. This feature allows clients and service providers to connect via voice calls directly within the app after a booking is made. By keeping all communications within the platform, YesMadam enhances user safety and encourages continued engagement.
CometChat's robust and user-friendly communication solutions empower YesMadam to deliver a secure and streamlined communication experience for both users and service providers. This collaboration not only enhances customer satisfaction but also sets a new standard for service delivery in the industry.
By fostering a safer and more efficient communication environment, CometChat and YesMadam are together revolutionising how home salon services are offered and experienced across the country.
