Shaadi is India’s leading dating and matchmaking platform for serious dating and matrimony. Founded in 1997, Shaadi offers mainstream and niche services to daters around the world. It has helped over 7 million people find a life partner and more than 50 million find dates. Shaadi has offices in India, Canada, UAE, UK, and the USA and is widely recognized for its safety, security, and innovation.
Modernizing Chat for Evolving User Expectations
As one of India's leading matchmaking platforms, Shaadi.com has always been at the forefront of innovation, ensuring its users have the best tools at their disposal to find their perfect match. However, with the digital evolution, they grappled with an ageing in-house chat system that was integrated across over 100 community-specific apps. As user numbers surged, the legacy system began to falter, leading to performance issues and an inability to introduce new features swiftly. The challenges they faced were multifaceted:
Evolving user demands
Users expected a chat experience on par with popular messaging apps.
The system struggled with the growing user base, leading to performance hiccups.
Introducing new chat features became a time-consuming endeavor, diverting resources from other projects.
Elevating Real-time Matchmaking Through Presence Webhooks
In the face of evolving user expectations and a rapidly growing user base, Shaadi.com recognized the need for a more advanced chat solution. Their primary objective was to enhance user engagement by providing a seamless chat experience that would complement their core matchmaking service.
Need for modernized chat experience
One of the unique challenges Shaadi.com faced was ensuring that users who were online simultaneously could engage in real-time conversations, enhancing the chances of successful matchmaking. CometChat’s Presence Webhook was instrumental in this, allowing Shaadi.com to prioritize and match users who were online at the same time.
Need for a scalable and reliable solution
With 35 million active users and more being added every day, Shaadi.com needed a solution that could scale without compromising performance. CometChat's robust infrastructure ensured that the platform could effortlessly support over 1 Million concurrent chat users, providing a smooth chat experience even during peak times.
Help developers focus on the core offering
Shaadi.com's vision was not just to integrate a chat solution but to do so without diverting significant resources from their core offerings. CometChat's easy-to-integrate APIs and SDKs ensured that Shaadi.com's development team could seamlessly embed the chat functionalities, allowing them to focus on enhancing their primary matchmaking service.
By partnering with CometChat, Shaadi.com was able to transform its chat experience, ensuring that it remained a leader in the matchmaking industry.
Unlocking User Engagement and Match Success
The integration of CometChat into Shaadi.com's platform yielded significant and tangible results, reinforcing their position as a leader in the matchmaking industry.
Boosted user engagement
The revamped chat experience, powered by CometChat, resonated with Shaadi.com's users. The platform witnessed a surge in user engagement, with more users actively participating in chats, leading to more meaningful conversations and connections.
Enhanced match success rates
With the ability to prioritize users who were online simultaneously, Shaadi.com saw an uptick in successful matches. The real-time chat feature facilitated spontaneous conversations, increasing the chances of users finding compatible partners.
Despite the growing user base, Shaadi.com experienced no hitches in chat performance. CometChat's robust infrastructure ensured that even during peak times, over 1 Million concurrent users could chat seamlessly, enhancing user satisfaction.
Incorporating CometChat proved to be a game-changer for Shaadi.com, driving growth, user satisfaction, and ensuring the platform remained at the forefront of the matchmaking industry.