Events & streaming

Redefining Live Event Experiences: How Live Group Leveraged CometChat

“Our technical director quickly created a prototype which was used as our proof of concept. And the best part is that, in less than a week, the testing was completed.” - Laura Whittington, Head of Digital Product

Team CometChat


About Live Group

Live Group, headquartered in India, is a trailblazer in the event services domain, specializing in orchestrating both virtual and hybrid conferences and summits that captivate audiences globally. Their clientele spans government entities, corporate sectors, industry groups, and associations. With a fervent commitment to sustainability, Live Group is on a mission to minimize the environmental impact of events. They are pioneering efforts to reduce carbon footprints, with an ultimate goal of achieving carbon neutrality. Their dedication to sustainability is evident in their proactive approach to hosting eco-friendly events, reflecting their vision of leading the industry towards a greener future.


Live Group's Journey to Sustainable Virtual Events: Overcoming Chat and Scalability Challenges

Live Group's commitment to sustainability meant they were already exploring the potential of virtual events even before the pandemic. They recognized the environmental toll of in-person events, from extensive travel to waste generation. However, as they ventured deeper into the virtual events space, they encountered several challenges:

  1. 01.

    Necessity for enhanced in-app chat

    While the company had already implemented a basic 1-on-1 chat feature in its live events, there was a growing demand for more advanced digital engagement tools. Users expressed a desire for video calls, face-to-face chats, and collaborative document editing capabilities.

  2. 02.

    Scalability concerns

    As Live Group's events ranged in size from intimate gatherings of 100 participants to massive events with 40,000 attendees, scalability was a significant concern. Their existing chat solution was not equipped to handle such diverse requirements.

  3. 03.

    Commercial model mismatch

    During their search for a suitable chat solution, Live Group found that most providers tailored their offerings for sales and support, not for the unique demands of event hosting. They needed a solution that offered both flexibility and a hierarchical structure to cater to different event types.


Elevating Virtual Events with CometChat: Live Group's Success Story

To address the multifaceted challenges they faced, Live Group embarked on a mission to find a comprehensive chat solution that would seamlessly integrate with their platform and elevate the user experience during events. Their search led them to CometChat, which stood out due to its versatility and adaptability to the unique demands of event hosting.

  1. 01.

    Advanced digital engagement tools

    With CometChat, Live Group was able to integrate a suite of advanced chat features, including video calls, face-to-face chats, and collaborative document editing. These features not only enhanced user engagement but also facilitated real-time collaboration during events.

  2. 02.

    Scalability assured

    CometChat's robust infrastructure ensured that Live Group's platform could effortlessly handle events of varying sizes, from small gatherings to large-scale conferences with tens of thousands of participants. This scalability was pivotal in ensuring a smooth user experience regardless of the event's magnitude.

  3. 03.

    Seamless integration and in-house management

    CometChat's SDKs and APIs allowed Live Group's development team to integrate the chat solution seamlessly into their platform. This ensured that users had a cohesive experience without any disruptions. Additionally, the in-house management capabilities provided by CometChat gave Live Group the control they desired, enabling them to tailor the chat experience to align with the specific requirements of each event.

  4. 04.

    Tailored commercial model

    Recognizing Live Group's unique needs, CometChat offered a commercial model that was specifically designed for event hosting. This model provided the flexibility and hierarchical structure that Live Group sought, ensuring that they could cater to different event types without any constraints.

Laura Whittington, Head of Digital Product at Live Group, expressed her satisfaction with the partnership, highlighting how CometChat's solution was a perfect fit for their platform. She emphasized the ease of integration and the transformative impact it had on user engagement during events.

“Our previous supplier didn't have a product roadmap that we could input into to meet our future strategy, which CometChat did. Our partnership with CometChat means we receive constant updates and continuous improvements to the feature - aligning us with our long-term goals.”

Laura Whittington

Head of Digital Product, Live Group


Live Group's Integration of CometChat: Elevating User Engagement in Live Events

Live Group's integration of CometChat has substantially elevated their live event offerings. The chat functionality has become a pivotal element of their platform, enhancing user engagement during live events. Throughout these events, thousands of messages have been exchanged, showcasing the active participation facilitated by CometChat.

Laura from Live Group emphasized the ease of the implementation process, stating, “Our technical director quickly created a prototype which was used as our proof of concept. And the best part is that, in less than a week, the testing was completed.” Any challenges encountered were swiftly addressed in collaboration with CometChat's development team, ensuring a smooth integration tailored to Live Group's needs.

Looking ahead, Live Group is poised for further growth, with plans to delve deeper into CometChat's advanced features. They are particularly keen on exploring sentiment analysis, aiming to integrate this technology to gain insights into the mood and tone of messages exchanged during events. 

With a commitment to continuous improvement, Live Group envisions a future where digital solutions, like CometChat, play a central role in shaping sustainable and engaging event experiences.

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