The All-in-One Platform for Modern Events
Sweap is a pioneering event management software company based in Berlin, Germany. Founded with a mission to empower event professionals, Sweap offers comprehensive solutions for organizing both in-person and virtual events. Initially focused on in-person events, the company underwent a significant transformation during the COVID-19 pandemic, rapidly pivoting to support virtual events. This strategic shift enabled Sweap to expand its capabilities, providing users with the tools needed to create engaging online experiences.
Today, Sweap's platform is designed to streamline event management processes, leveraging automation and real-time data insights to enhance event efficiency and attendee experiences. With a strong emphasis on flexibility and customer satisfaction, Sweap continues to innovate and adapt to the evolving needs of the event industry.
Capturing Market Demand with In-App Communication
With the entire events space shifting rapidly due to COVID-19, Sweap had to pivot quickly to meet the rising demand for virtual and hybrid events. To stay ahead of the market, they built the infrastructure for video calls and broadcasting, ensuring their platform could support engaging online experiences.
However, they realized that seamless communication between participants was the key to making online events more interactive and engaging. A robust in-app chat solution was the missing piece that would enable attendees, speakers, and organizers to connect in real time. Rather than investing time and resources in building chat from scratch, Sweap looked for a reliable chat provider that could integrate seamlessly and allow them to move fast.
How Sweap Uses CometChat
When Sweap set out to add a chat solution to their platform, they explored multiple vendors, searching for a feature-rich and scalable solution that could integrate seamlessly. Their primary requirements included multitenancy, group chats, and voice and video calls—critical features for enabling real-time communication across virtual and hybrid events.
After evaluating different options, they selected CometChat for its robust capabilities, flexibility, and ease of integration. By leveraging CometChat, Sweap now provides a seamless, interactive communication layer that enhances attendee engagement, networking, and event collaboration.
Here’s how Sweap is using CometChat’s features:
Real-Time Communication for Virtual & Hybrid Events
One of the biggest ways Sweap uses CometChat is to enable live chat during virtual and hybrid events. Attendees can connect via one-on-one messaging, group chats, or live discussion threads, making it easy to engage with speakers, organizers, and fellow participants.
Customers have control over chat settings, deciding whether to keep discussions open to everyone or restrict them to specific groups. For example, an organizer hosting a panel discussion can create a dedicated chat room where attendees can ask questions and interact with speakers.
Features like typing indicators, threaded messages, read receipts, and message reactions make conversations feel more natural and engaging.
Rich Media Sharing for More Engaging Conversations
Beyond text-based chat, Sweap enables attendees to share images, videos, and files, making interactions more dynamic. Whether it’s a speaker sharing a presentation or an attendee posting event photos, media sharing helps create a more interactive experience.
Customers can also allow users to send GIFs, stickers, and emojis, making conversations more expressive and fun. This is especially useful for casual networking events where attendees want to interact in a more relaxed way. Organizers can decide which media features to enable, ensuring that chat aligns with the event’s tone and purpose.
Moderation & User Controls for a Safe Chat Experience
To keep event chats professional and well-managed, Sweap provides organizers with moderation tools powered by CometChat. Organizers can highlight important messages to make announcements stand out, ensuring key updates don’t get lost in busy conversations.
For events with large audiences, automated moderation helps filter out spam or inappropriate messages. Attendees also have the ability to block or report other users if needed, keeping interactions respectful and safe. Customers can enable or disable these features based on their event needs, giving them full control over how chat is managed.
Bringing Chat to In-Person Events
While chat is crucial for virtual and hybrid events, it also adds value to in-person events. At large conferences or trade shows, Sweap allows attendees to use chat to connect with others before, during, and after the event. Instead of relying on exchanging business cards, they can start conversations instantly and keep discussions going even after the event ends.
Organizers can also use chat for real-time updates, making it easy to send announcements without interrupting the event. Private chat groups can be set up for VIP attendees, speakers, or event staff, ensuring smooth communication behind the scenes.
Seamless Voice & Video Calls for Networking & Private Discussions
Chat isn’t just about text—sometimes, attendees want to have face-to-face conversations. Sweap uses CometChat’s built-in voice and video calling to make this possible. Attendees can start private video chats, join small discussion groups, or participate in speaker Q&A sessions via live video.
This is especially useful for networking events. A recruiter attending a career fair can instantly video call a potential candidate, or two business professionals at a conference can hop on a quick voice call to discuss collaboration opportunities. Customers can choose to enable or disable calls, depending on their event type.
A Scalable, Multi-Tenant Solution for Event Organizers
Since Sweap supports multiple customers, they needed a chat solution that worked across different types of events. CometChat’s multi-tenancy support allows them to offer chat as an optional feature—customers can either use Sweap’s built-in chat or set up their own CometChat instance if they need more customization.
This flexibility ensures that every customer gets the right chat experience for their event, whether it’s a small internal team meeting or a large-scale global conference. Since chat is already integrated into Sweap’s platform, all customers have to do is activate it, configure their settings, and start engaging their attendees.
By using CometChat, Sweap has made event communication seamless, interactive, and highly customizable. Whether it’s enabling live discussions, media sharing, moderation controls, or video calls, Sweap’s customers now have everything they need to create engaging and connected event experiences.
