Insights

What is CSAM? Why It's Critical for Platforms to Detect, Prevent and Stop its Spread

Learn what CSAM (Child Sexual Abuse Material) is, why it poses a grave threat, and how digital platforms can detect, prevent, and stop its spread to protect users and comply with global regulation

Aarathy Sundaresan • Jan 15, 2025

Child Sexual Abuse Material, or CSAM, refers to any content that depicts sexually explicit activities involving a minor (someone under 18 years of age). This definition encompasses a wide range of material, from photographs and videos to digital imagery and even written descriptions. It's crucial to note that the term "CSAM" has replaced the previously used "child pornography" to better reflect the severe nature of the crime and avoid minimizing the abuse involved.

CSAM is distinct from other illegal content due to its unique characteristics:

  • It documents actual crimes against children, with each viewing re-traumatizing the victims

  • Creates permanent digital evidence that can circulate indefinitely, extending victim trauma

  • Often involves sophisticated criminal networks spanning multiple jurisdictions

  • Represents direct evidence of serious criminal offenses requiring immediate law enforcement action

  • Causes profound societal harm by exploiting and endangering the most vulnerable

Addressing CSAM has become a priority for regulators worldwide, with increasing focus on holding platforms accountable for the detection and removal of such content. The UK’s Online Safety Act is a landmark example, mandating stringent compliance measures for platforms that host user-generated content or facilitate online communication.

Different types of CSAM content

Understanding the various forms of Child Sexual Abuse Material (CSAM) is essential for effective detection, prevention, and mitigation. Each type presents unique challenges and demands tailored approaches for identification and intervention. Below is an in-depth look at the primary classifications of CSAM:

Traditional CSAM

Traditional CSAM involves recorded instances of real-world child sexual abuse. This includes photographs, videos, and audio recordings documenting actual exploitation. These materials often circulate through organized criminal networks and require immediate law enforcement intervention as they represent direct evidence of crimes against children.

AI-Generated CSAM

The emergence of AI technology has introduced new challenges with synthetic or artificially generated CSAM. This includes

  • Deepfake content that superimposes children's faces onto existing explicit material,

  • AI-generated imagery that creates entirely synthetic CSAM

  • Modified or manipulated real images using AI tools

While these materials may not document real-world abuse, they remain illegal in most jurisdictions because

  • Can be used for grooming and normalization of abuse

  • Often incorporate elements from real CSAM or innocent images of children

  • Create challenges in distinguishing from actual abuse

  • Violates privacy when based on real children’s likenesses.

Self-Generated CSAM

Self-generated CSAM is a growing issue, which typically involves:

  • Materials created by minors themselves, often through coercion or manipulation

  • Content shared in the context of peer relationships

  • Materials obtained through extortion or "sextortion" schemes

This category presents unique challenges:

  • Difficulty in determining coercion versus voluntary creation

  • Complex victim-perpetrator dynamics when involving peers

  • Challenges in age verification and consent assessment

  • Increased vulnerability to exploitation and distribution

CSAM distribution methods and platforms

Before the internet, CSAM distribution was significantly constrained by physical limitations. Perpetrators relied on physical photographs, printed materials, and in-person exchanges, making them more vulnerable to detection and disruption by law enforcement. These physical constraints naturally limited the scale and reach of distribution networks, while leaving more evident trails for investigators to follow.

However, the rise of the internet fundamentally altered this landscape. The shift from physical to digital distribution has removed many traditional barriers, creating new and complex challenges for those working to prevent the spread of CSAM. With digital connectivity, perpetrators found new ways to share material quickly, anonymously, and globally, significantly worsening the problem.

Digital technologies have not only made production and distribution easier but have also introduced sophisticated methods of evading detection.

Technical challenges in detection and prevention of CSAM distribution

Today's digital ecosystem presents a particularly complex challenge due to three key technological factors: end-to-end encryption, anonymous networks, and the proliferation of content-sharing platforms.

1. End-to-end encryption

While essential for legitimate privacy and security needs, has created environments where content monitoring becomes technically challenging or impossible. This technology, designed to protect user privacy, inadvertently provides secure channels for CSAM distribution, limiting the ability of platform operators to detect and prevent such activities.

2. Anonymous networks

Technologies like TOR, combined with cryptocurrency payments, create layers of anonymity that make identifying and tracking perpetrators increasingly difficult. These networks can obscure both the origin and destination of CSAM, making traditional investigation methods less effective.

3. Proliferation of content sharing platforms

Perhaps most challenging is the sheer number of platforms available for potential exploitation. Any platform with content-sharing or messaging capabilities can become a vector for CSAM distribution. This includes messaging apps, social media platforms, cloud storage services, and file-sharing networks. Perpetrators often exploit platforms with weaker moderation systems or take advantage of legitimate features in ways that weren't anticipated by platform designers.

Additionally, the growth of decentralized systems and anonymous networks has made it increasingly difficult to shut down distribution networks permanently. When one network is disrupted, distributors quickly adapt and establish new channels, creating a constant challenge for enforcement efforts.

Why Platforms Must Take Action: Understanding the Imperatives in CSAM Prevention

Digital platforms today face compelling reasons to actively combat CSAM distribution, extending far beyond mere regulatory compliance. While legal requirements create a baseline for action, the implications of platform responsibility touch every aspect of business operations, from user trust to long-term sustainability. Understanding these responsibilities is crucial for decision-makers and compliance teams working to create safer digital space for your users.

Legal Framework and Compliance Requirements

The regulatory environment surrounding platform accountability has grown significantly stricter. Laws like the UK's Online Safety Act demand that platforms implement robust measures to prevent and respond to CSAM distribution.

Failure to comply can lead to severe penalties, including fines of up to £18 million or 10% of annual global turnover, whichever is higher. These numbers aren't arbitrary - they're designed to ensure that even the largest technology companies take their responsibilities seriously.

But the repercussions don’t end with financial penalties. Executives and senior managers can face criminal charges for knowingly allowing platforms to become conduits for CSAM. These laws underscore the importance of proactive measures and place an unprecedented emphasis on platform responsibility.

While these regulations create a clear baseline, they also reflect growing societal expectations that platforms prioritize user safety.

Understanding Platform Negligence

Negligence in platform safety measures doesn’t just result in regulatory consequences—it enables offenders to exploit vulnerabilities, turning platforms into safe havens for illegal activities. This negligence often takes the form of:

  • Weak content moderation systems.

  • Insufficient response protocols for flagged content.

  • Lack of robust user verification processes.

Each oversight creates an entry point for offenders, increasing the risk of CSAM distribution. Courts are increasingly recognizing this negligence, emphasizing that platforms owe a duty of care to their users, particularly vulnerable groups like children. Failure to uphold this duty not only invites regulatory fines but also opens the door to civil litigation, amplifying financial and reputational risks.

The Business Case for Proactive CSAM Prevention

Building and Maintaining User Trust

User trust is one of the most valuable assets a digital platform can have. When users learn that a platform has been used for CSAM distribution, the reputational damage can be devastating and long-lasting. Parents will remove their children from the platform, advertisers will distance themselves to protect their brands, and business partners will seek alternatives to protect their own reputations.

Platforms that actively combat CSAM signal their commitment to user safety, fostering long-term loyalty and engagement. This trust creates a ripple effect, enhancing user retention and attracting privacy-conscious consumers.

Competitive Advantage Through Safety

In a landscape where online safety is increasingly prioritized, platforms that demonstrate a strong commitment to preventing CSAM distribution often see significant benefits. They build trust with their user base, attract privacy-conscious consumers, and establish themselves as responsible players in the digital ecosystem. This reputation for safety and responsibility can become a significant competitive advantage, particularly as users become more aware of online safety issues.

Enhanced Stakeholder Relations

Proactively addressing CSAM can strengthen relationships with law enforcement and regulators. Platforms that demonstrate a commitment to safety are seen as responsible and cooperative, reducing regulatory scrutiny. They can also influence industry standards and position themselves as leaders in the digital safety space.

Comprehensive Safety Infrastructure

Investing in CSAM prevention often results in broader operational benefits. The same technologies and processes used to detect and prevent CSAM can be adapted to address other harmful content, such as harassment, fraud, or hate speech

Example: A messaging platform that employs AI-driven content moderation for CSAM can leverage the same system to flag and mitigate other abuses. This holistic approach enhances platform safety and creates a more appealing environment for users, advertisers, and partners.

Comprehensive Strategies for CSAM Detection and Prevention

Effectively combating the distribution of Child Sexual Abuse Material (CSAM) requires a multi-layered approach that integrates advanced technology, human expertise, and robust organizational processes.

No single solution can fully address the complexity of this challenge. Instead, platforms must adopt a comprehensive strategy that combines proactive measures, strategic partnerships, and continuous improvement to protect users and ensure compliance with legal obligations.

Technological Solutions

AI-Driven Detection Systems

Modern AI-powered detection systems serve as the first line of defense against CSAM. These systems work by analyzing images and videos using advanced machine learning algorithms trained on hash databases of known CSAM content. Two key technologies in this space are:

1. Hash-Matching Technologies

Tools like PhotoDNA compare uploaded content against hashes of known CSAM. They are particularly effective at identifying modified versions of previously flagged content, ensuring offenders cannot bypass detection through minor alterations.

2. Advanced AI Detection

Cutting-edge AI systems can recognize new and unknown CSAM by analyzing patterns and indicators associated with abusive content. These systems continuously improve through machine learning, enhancing their ability to detect emerging threats.

For maximum effectiveness, platforms should implement both hash-matching and AI-based detection systems in parallel. This dual approach helps catch both known CSAM and potentially new, previously unidentified content.

Content Moderation Systems

While AI detection serves as the first line of defense, robust human-led content moderation systems are essential for accurate content review and context-aware decision-making. An effective moderation system should include:

Real-time content scanning that analyzes uploads before they become publicly visible. This prevents CSAM from ever reaching the platform's public spaces.

Queue management systems that prioritize potential CSAM content for immediate review. These systems should use risk scoring to ensure the most serious cases receive immediate attention.

Clear escalation paths for different types of content, with specific protocols for handling confirmed CSAM. This includes proper evidence preservation and reporting procedures.

Strategic Partnerships

Platforms shouldn't fight CSAM in isolation. Several organizations specialize in CSAM prevention and offer valuable resources:

  • Internet Watch Foundation (IWF): Provides updated hash databases, technical support, and insights into emerging threats.

  • National Center for Missing and Exploited Children (NCMEC): Offers reporting tools, guidance on compliance, and support for incident response.

  • Thorn: Supplies cutting-edge detection technologies tailored to platform-specific needs.

Implementing Proactive Measures

Security Audits and Assessments

Regular security audits play a crucial role in maintaining effective CSAM prevention. A comprehensive audit program should include:

  • Performance Assessments: Analyze false positive rates and detection accuracy to identify areas for improvement.

  • Simulated Incident Testing: Conduct drills to test response protocols and identify procedural gaps.

  • Vulnerability Assessments: Identify weaknesses in content monitoring systems that offenders might exploit.

User Reporting Systems

Effective user reporting mechanisms serve as a crucial supplement to automated detection systems. When implementing reporting features, platforms should:

  • Make reporting options easily accessible throughout the platform, with clear instructions on what to report and how.

  • Implement specialized reporting categories for CSAM-related content, ensuring these reports receive immediate attention.

  • Create feedback loops that let users know their reports are being handled, while maintaining appropriate privacy and legal compliance.

Building Team Capability

Training and Development

A well-trained team is critical for effective CSAM prevention. Training should cover

  • Recognition of potential CSAM content, including understanding various types of content that require action.

  • Proper handling procedures for suspected CSAM, including evidence preservation and reporting protocols.

  • Mental health support and resilience training for team members exposed to disturbing content.

  • Legal requirements and compliance procedures, ensuring all team members understand their responsibilities.

Maintaining Team Wellbeing

Working with CSAM content can have severe psychological impacts. Platforms must implement support systems including:

  • Regular psychological assessments and counseling services for team members exposed to CSAM content.

  • Rotation schedules that limit exposure to potentially traumatic content.

  • Clear protocols for team members to step away from difficult content when needed.

Aarathy Sundaresan

Content Marketer , CometChat

Aarathy is a B2B SaaS Content Marketer at CometChat, excited about the convergence of technology and writing. Aarathy is eager to explore and harness the power of tech-driven storytelling to create compelling narratives that captivate readers. Outside of her professional pursuits, she enjoys the art of dance, finding joy and personal fulfillment.