How ID&T moved to an online virtual event using CometChat

With

Lichai Cohn

,

Solutions Architect at ID&T

CometChat performed well and during the final 10 minutes of the weekend we had the highest amount of chatters. All in all everybody was very happy with the result!

Lichai Cohn
Solutions Architect at ID&T

300k

Messages exchanged during Defqon 1 Virtual Music Festical

400k

Users who joined the Defqon 1 Virtual Music Festival

88k

Concurrent users during the Defqon 1 Virtual Music Festival

ID&T started in 1992 with a grassroot party, created by electronic dance music devotees who yearned for a new experience. They are famous for launching ground breaking concepts, such as Sensation, which made the world dance in white and are co-founder of Tomorrowland, which is the biggest festival in the world.

During their existence a number of brands, Q-dance, b2s, Awakenings, Air and Art of Dance, were added to our company, making sure fans in every subgenre within the electronic music world are well catered for. The world’s biggest electronic music festivals, such as Defqon.1 Weekend Festival, Mysteryland, Awakenings, Sensation, Decibel Outdoor, Thunderdome, Qlimax, Welcome to the Future, Amsterdam Open Air and Milkshake, are part of their brand portfolio.

They were the first to bring dance music to the masses, and their example has been leading the industry ever since. Their passion and devotion to the overall festival experience is what continues to keep them at the forefront of the electronic music world. They aim engage, amaze and captivate audiences through ever-evolving ideas, creating goosebumps all the way. Three decades of building their company have resulted in a tight execution machine, recognized worldwide for its leadership and quality in logistics and show.

As dance music styles shift and public tastes change, they consistently try to place themselves ahead of the curve by carefully curating new concepts and events that focus on music, art & culture and sustainability. They invest in tomorrow's heroes today, turning rough diamonds into shiny brilliants.

They are always thriving to create larger-than-life-experiences and tell stories that stick, igniting sparks of imagination in both fans and partners worldwide. For this reason, every year, approximately 1.5 million visitors travelling from all around the world attend their renowned festivals to celebrate life.

In March 2020, the world changed forever. COVID-19 made in-person festivals a thing of the past. ID&T evolved quickly and built out a virtual events platform powered by CometChat.