Even the biggest publishers struggle to compete for audience attention. Do you know why?
As a marketer, you have only a few seconds to capture the attention of the website visitor with engaging content. Unfortunately, providing good customer service is not just enough, rather you need to show your audience that you respect and value them.
Remember, your marketing efforts need to be where your potential prospects are. Since the prospects are often swift to judge the relevancy of the content, each blink of an eye can create a difference.
How crucial is website engagement towards the revenue generation?
One of the ways to do that is to focus on the audience engagement so that the user gets to know you, like you and trust you. You must engage your audience before you convince them to buy or subscribe. Moreover, having users leaving your website will have a negative impact on your bounce rate and thereby business.
So, if user engagement is so important, how exactly can you enhance it?
Firstly, think about the interest of your audience and understand their actual needs.
Let us start by looking at some of the efficient ways to increase the user engagement on your website using CometChat.
Let your users Collaborate
Want to get your work done in a fraction of time without leaving the website? CometChat’s Collaboration tools help users do just that by allowing users to collaborate on projects within CometChat.
There are two ways your users can collaborate:
- Collaborative WhiteboardReal-time collaboration in a Whiteboard is fun and interesting. Your users can use colors and their creativity to interact or even play games.
The Whiteboard lets your users sketch, draw, create blueprints, discuss ideas and more, making your users creativity the only limit.
- Collaborative DocumentUsers can work on an official report or submit a team document collaboratively without leaving your website. CometChat’s Collaborative Document allows our users to work on a single collaborative document where they can edit documents, save revisions, export files and more.
Allow personalization through Screen Sharing
What if a user gets stuck with a transaction? What are you supposed to do? Well, with CometChat’s screensharing feature, your users can share presentations, projects, give detailed demos and more.
Screen sharing takes collaboration to another level and opens up a lot of opportunities for users to connect and your website to engage your users.
Improve experiences with Voice & Video Calling & Conference
Want your users to connect with other users in real time? Don’t be amazed, because CometChat’s Voice & Video Calling & Conference feature lets users do exactly that.
CometChat makes it possible for your users to interact with other website users. Just a click on the video call icon sends a request to the other user, the other user can then accept the call with just a click, and the video call window opens instantly. Moreover, you can allow your users to start video conferencing with a group.
Real-time Text Chat can be a game changer
The most effective way of user engagement is allowing your website users to chat, more the interaction between the users, more is the user engagement.
The users can start using CometChat as soon as they visit your website. A single click enables Real-time Chatting and this explains the idiosyncrasy of CometChat.
Moreover, CometChat also offers a group chat option where the users can create a buzz and gather in groups at a single place. Whether it’s a public group, password protected or invitation-only group, CometChat comprises of all the features that can mark a change in the user experience.
Get apprised with the next level of File Sharing
CometChat’s file sharing feature allows users to keep conversations fun and lively by sharing everything from pictures to documents, invites and cards without ever leaving CometChat.
File transfers shouldn’t break the flow of the conversation. Therefore, CometChat allows your users to send or download files simultaneously while they enjoy their conversation. Now, what can be so elementary than this?
Adding on and Ending with..
Websites like dating, ecommerce, gaming, and healthcare can make use of CometChat to take user engagement to the next level. Remember, your website exemplifies the backbone of your online presence. Therefore, it is necessary to employ proper user engagement tactics apart from the well-targeted advertising campaigns.
Moreover, the engaged customers will represent your business more efficaciously through blogs, articles, social media and even words of mouth. There are myriads of methods to boost your user engagement, so test out a number of methods and see what turns out to be the best for you.