The ‘Client’ and the ‘Customer’ – two terms that are used interchangeably; they say there is not much difference between them. The truth is there is a difference between them. The customers are generally people who come to you mainly to buy products or services you supply. The clients buy your advice and solutions personalized to their particular needs.

You must know the difference, because it can affect the way in which you do business, and create loyal client relationships to keep your business alive.

Difference in Relationship

The difference in relationship you have with your client and your customer-

Difference in Loyalty

Loyalty is faithfulness to a person or group. The difference in loyalty of the customer and client is depicted below-

Difference in Longevity

The longevity determines how long a customer or client expected to stay.

Depth of the Relationship

Attracting Customers and Clients

“People may not remember exactly what you said or did but they will always remember how you made them feel” – Tony Hsieh

Turning Customers Into Clients

The question then to ask yourself is how are you making your clients feel before, during and after doing business with you?

To know more about turning your customers into clients, keep watching this space!