February 10, 2016

4 Ways to Refresh Your WordPress Website in 2016

New Year is always seen as a great time to look back at your accomplishments of the past year and set new goals. While most of us don’t tend to stay true to our word when we say ‘new year, new me’, many of us can agree that we can make with each passing day by having achievable goals. All personal and business website owners should consider this list before the ball drops in December. The strategies we have listed here will help you discover the strong points and weak links in your WordPress website.

WordPress website

1. Update the Specific Pages There are a few pages on our website that generate expected traffic. These pages can be the About Us page, Contact form, press and links pages or one of your landing pages. Now since these pages are designed to be specific to their title, they need to be refreshed from time to time, even if you believe their role is more ‘ceremonial’ than ‘significant’. Now when you are analyzing the important content on your website, start with checking if all the links work, if all the images look good, and if the copy is worth reading. Also, check if the Call to Action (CTA) needs refreshing or the pages need to incorporate new updates in your business and policy.

2. An Overhaul Perhaps? This is the perfect time to evaluate the look and vibe of your website. Take out key findings from your website analytics, like the effectiveness of graphics, CTAs, and other design elements. Investigate the type of content that generates more social engagement. Evaluate your current theme and live test it to check its responsiveness with different plugins activated and deactivated to determine how much time you’d actually spend on the website as the average internet user. Branch out your posts into categories and if you produce original content and videos, consider making playlists of your past content. All said and done, create a content plan for the year, split it into four quarters with achievable goals, and analyze your performance from day one! Even the smallest of changes can add up to improve the appeal of your site.

3. Don’t Forget BDR Maintenance, backup, and security plans are only becoming more important with time, so if you don’t have one or more of these strategies for your website, then you should now. Remember the three golden rules of security and backup on WordPress: a. Always upgrade to the latest firmware whenever available. b. Always have a backup and maintenance schedule – backups once and maintenance twice a week. c. Have a BDR Strategy – A BDR strategy lets you discover the loopholes and that helps you protect your website and your database from malicious attacks. Although Business Disaster Recovery (BDR) strategies will not change the ‘look’ of your site, the will help you run a responsive, fast loading, and more importantly, secure website.

4. Wise Words from Matt Mullenweg At the State of the Word 2015 conference, Matt Mullenweg, the Co-Founder of WordPress, repeatedly stressed the need to learn JavaScript. Given that REST API is now part of the WordPress Core and the Calypso desktop app for WordPress is all set, JavaScript is becoming a major part of the CMS. Hence, if you learn anything this year remotely related to coding, it should be JavaScript!